Competitive analysis

The list of current apps on the market are provided by the Maka team. Our duty was to research and analyze each company comparing their strength and weakness to optimize Makahealth app in further for an improvement based on the usability heuristics.

As our design team has tested out the entire apps, we came to conclusion that All-In-One type of health apps did not exist from these 6 companies but rather they have concentrated area providing functional features in depth.

After reviewing the competitive analysis, Maka team has provided research questionnaire for the community Feedback Survey to the design team. Amongst 49 survey participants, our design team would select 3 interviewees who would fit on Maka’s desirable persona (ex. Sandwich Sam, Chronic Cam and etc).

The questionnaire content had focused on most wanted health features on the dashboard.

1. How knowledgeable are users about their health status and their future plans?

2. How the users typically interact with the practitioners?

3. Which experiences did users liked/disliked with practitioners?

4. Where do users store their personal health data?

5. What users think about Integrating the wearables?

6. Which motives would inspire the users for a rewarding system?

Based on the community feedback survey, our design team had meticulously reviewing over each survey focusing on responder’s feedback. The questionnaire had almost 50+ questions and I, as a team member, sort out the relative questions that will be outstanding resource on building the onboarding and dashboard.

Affinity mapping was a must step to chew on the data and ideate. According to our findings, we discovered the followings.

<Team cooking the data🧂🥣>

Matching the interviewees from the persona nominees provided by Maka team had helped our design teams to narrow down the choices for selecting the target audiences. The specification of the target audiences allowed us to imagine the designs for onboarding and dashboard based on their shared experiences and stories. We reached out to the nominees via email and interviewed 4 people in virtual meetings.

Referring to the interview results, our design team drawn a clear conclusions that could be found in common amongst the nominees. This information guided us to ideate and create a rough sketches and wireframes.

The wireframes were drawn by using the tip of crazy 8 methods as to quickly sketch the bone structure of onboarding and dashboard screen.

Our design team utilized the existing style guide and components to stay within the design system in order to match with the practitioner’s screens.

Using the style guide provided, our design team has altered some design thoughtfully to fit the required element to include such as having clickable features from onboarding, gamification, use the character “Skye” so that the user would have more genuine feeling to it when users interacting with this app.

The choice of colors are suggested by the Maka team members.

Our design team has brought into the meeting to present this first prototyping model with stakeholders and asked their feedbacks. The main problems exited from prioritizing the information on the dashboard and some visibility issues. Even at this point, our design team and the stakeholder and maka teams have gathered to identify which features are important than the other.

Therefore, some of the information such as member-only features should eschewed and needed to be located under specified categorization.

The edited version after the interviews and meetings will demonstrate with improved information hierarchy and lay out. The overall design has eased the eyes to adjust the comfort level.

Other changes such as alignment and font changes were made during the finalized design process with our design team.

1. This project taught me how to communicate with the stakeholder effectively within time constraints since the given amount of time to create and reiterate the app was only about a month.

2. Team work was crucial part because this project is not solidly built by just one UX UI designer. Being considerate and respectful of designer’s scope was extremely important to excel the performance.

3. If I had a choice, I wish our team has less limitation from the design process. Most data was provided which I believe such process can restrain from having users to discover/utilize Makahealth in full scope. For example, if the designer team insisted on creating the survey questions with different approach for optimizing result, there may have more variety of insights and knowledge about the users. Another one was persona they provided. In UX process, the persona can develop over time after interviews and research. I also would have chosen not to have dark background since I believe the color does impact the image of the product brand.